Perhaps feeling out-nannied by the Tory council-endorsed LGiU report released earlier this week that suggested massaging the council-administered benefits of claimants who did not wish to engage in empowering community exercise sessions, Labour’s Andy Burnham yesterday Helen Lovejoyed his way into the ‘idiot fatty’ foray.
The shadow health secretary, it turns out, has been outfoxed in the past by naughty advertising companies insinuating on their packaging that “low fat” or “enriched with vitamins and iron” automatically equals “healthy”:
“Like all parents, I have bought products like cereals and fruit drinks, marketed as more healthy, that contained higher sugar levels than expected,” he told the Daily Telegraph. “I don’t think that any parent would be comfortable with their child eating something that is 40% sugar.”
It is extraordinarily depressing that Labour’s choice for health secretary doesn’t seem to understand that you get the nutrition information from the clearly marked box on the back of the food packaging, and the marketing bollocks from the speech bubble next to the cartoon toucan’s head on the front. It is even more depressing that in response to his being deceived, he would like to ban all the food that confuses him during his weekly shop. His experience is not the experience of “all parents”, he is a special fellow who is easily distracted by smiling cartoon fruits doing the conga, and free stickers.
With that in mind, this appeal to personal experience can’t really stand as a good enough reason to make food with a high sugar content illegal like guns or cocaine.